11 August 2017
It is possible to run out of superlatives when describing the early morning take-off at Bristol International Balloon Fiesta! 103 balloons wafted upwards over Ashton Court Estate and across the City. Balloons were of all shapes and sizes, some with a small crew and a few passengers, others with large baskets full of people. Rumour has it that, on landing, some of these larger parties cracked open several bottles of champagne in noisy celebration of an exhilarating drift through the skies over Bristol.
Following the launch, solicitors Thrings and Business West held a thought provoking Business Breakfast consisting of a panel discussion challenging the power of the brand attended by 150 business people from across the region. Panelists Rob Law (Trunki), Nick Davies (Neighbourly.com) and Peter Haigh (Bristol Energy) spoken candidly of their experiences of how brands seduce and hold on to customers and whether being ethnical really sways consumer behaviour.